The letter To the Countess of Bute, written by Lady Mary Wortley Montagu, is a letter written to her daughter. Lady Montagu gives advice to her daughter about raising her own child. The letter is very formal from start to end; this may be because the letter was written a long time ago, which might be casual back then. Although it was a formal written letter, it is a very personal letter because it is from a mother to daughter. Montagu’s use of rhetorical conventions played a great role in giving advice to her daughter about her granddaughter’s education. In the letter, we can see that Montagu wants her granddaughter to continue her education to become a knowledgeable person. Montagu’s use of pathos can be seen throughout the letter, mostly because they are mother and daughter. We can also see that Montagu brings up some memories that she had with her daughter in the past, which appeals to pathos. When Montagu brought up the memories from the past, it makes the letter to her daughter very personal because the audience wouldn’t know how what the memory felt like because the audience did not experience it. In the letter, we can also see how Montagu says to her daughter, “Perhaps you may have more success in the instructing of your daughter,” which shows us that she believes that her daughter is more capable than she is in raising her granddaughter. Since Montagu lived longer than her daughter and has more life experiences, it builds her credibility, which appeals to ethos. We can see her say that she recommends books for her granddaughter’s education. We can also see ethos in the letter when Montagu includes quotes such as the quote by Thucydides saying, “Ignorance is bold, and knowledge reserved.” Thus, we can see that Montagu is successful in using rhetorical conventions to give advice to her daughter.
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I completely agree when you say the letter may have been casual back then but seems formal to us now.