As I understand from the Great Hack, companies collect lots of data points on every user everywhere. From Getting you to agree on certain perspectives to letting them read your text, see your posts, see your friends and your circle. From there the work begins to start marketing your information to all types of companies that want it and start blasting your feed with stuff before you even think about it sometimes. One of the biggest companies to take advantage of this was Cambridge Analytica who when involved with Facebook collected almost 5,000 points of data on every voter. Former workers said it was their job to start filling people’s feed with information even if it was misrepresentative and false. Many of these people worked to help expand the Trump Campaign, and collected data without people knowing; affecting millions of Facebook users. This caused the company to be major hot water, with thousands of articles coming out against them and their deeds every single day. By participating and agreeing to any of Cambridge’s user agreements you gave over access not only to tons of information about yourself, but also about your networks and their data. When the US Government became involved there was a congressional hearing with Mark Zuckerberg himself who tried to deny Facebook’s knowledge of what Cambridge Analytica was doing. The company was thought to have influenced the UK in the Brexit decision and the popularity of Nigel Farage’s messages. Many people soon became infuriated that a companywould do all of this and questions came up about how much that influenced the 2016 election. Multiple people in the film spoke about how the company thought at the time of doing this. They were interested in polarizing candidates and messages because it would provide them easy material to spam, such as posts about crooked Hilary and Brexit campaigns. 

      Cambridge Analytica interested David Caroll because of how undetected it went and how much influence it could have had. He also wanted to prevent similar data seizing by other companies that go unnoticed. His work was good because in the EU new laws was set in place to regulate such things as this. Similar to the article we read earlier the semester, the idea of private life has died for most of us. There is really no privacy when your information is worth millions when marketed to the right companies. With companies such as Cambridge Analytica, our preferences, and information are all being used for revenue or promotion of ideas.