5W PR, a leading public relations firm in New York, has recently redesigned its website to provide a better experience for the contemporary visitor. While the old website was aesthetically inviting and functional, the redesign has a greater focus on mobile users and their experience with the site. Mobile users are becoming a larger share of Internet visitors, so 5W believes this redesign will retain all of the best elements of the old website while optimizing the browsing experience for a new, yet growing class of viewers. Catering to users on mobile devices takes some extra adaptation due to the variety of device, OS, and browser combinations, but the benefits are well worth the cost.
5WPR is one of the largest PR firms in New York, as well as in the US as a whole – founded by Ronn Torossian in 2003. They have worked with big clients like Duane Reade, CheapoAir, and Krupps to develop a comprehensive media plan. 5W is planning to incorporate even more services in 2015. These include social media optimization, press release enhancement, content marketing, and online reputation management. Social media optimization is one of the biggest new tools in marketing. Social media platforms are crucial ways for businesses and brands to interact directly with their customers on a massive scale. From a marketing perspective, it combines the trust of word-of-mouth with the reach of Internet advertising. Tapping into that power requires a deep understanding of what makes content take off on social media and how to use the user data that social media accounts can collect. That ties in to content marketing, which makes use of the creation of great content to draw visitors to a site and make them view a brand more favorably. Online reputation management is also changing- brands can use social media accounts to solicit and respond to feedback from customers, which is not only an excellent source of information for the company but also a way to show customers that their voice will be heard.
Keeping in mind the future-oriented style of these new services, 5W PR’s site redesign expands access to the site to users with mobile devices and improves their browsing experience. Whether it is a smartphone or tablet, users will now be able to interact with the site using a touchscreen more easily thanks to a more intuitive and approachable mobile integration. 5W PR understands that many people, especially busy executives, use mobile devices as a way to browse for things quickly during a tightly-scheduled day, and that inspired the redesign. 5W PR believes that their service areas are so wide that they need to provide the best browsing experience possible to all users.
5W PR serves many different companies in many different ways. From consumer products to healthcare and high-end corporate work, 5W PR has worked with almost every major industry as well as government and nonprofits. The range of services that 5W PR provides includes crisis management, SEO and online reputation management, social media services, event marketing, and brand marketing, and the company’s combination of breadth and depth of experience makes them a leading choice in any field.
The new redesign is sure to bring even more viewers to 5W PR’s website, which details their past awards, contracts, and services. As a public relations and media firm, 5W PR is glad to say that they offer the best possible browsing experience for all users, to ensure that everyone can explore the site without being forced onto a particular platform. 5W PR looks forward to embracing the challenges of public relations and brand marketing in 2015 and the years to come.
