B2B Companies Social Media Tactics in 2015

Leverage Business Partnerships

A social media tactic a business should not overlook is the incorporation of sponsors, vendors, and other industry connected businesses into a tactic for social media. Let’s call this group of businesses “B2B” partners. Together with these B2B partners, you can enhance your business’s digital footprint.

You may be orchestrating a company startup, be new to the landscape of social media or looking for a different way to approach the online world. In any case, you can enhance your business’s digital footprint by leveraging B2B partnerships. This is especially valuable if your B2B partner already has a presence online.

Tactics to enhance your digital footprint with B2B partnerships:</h3:
•Blog Post – A guest post can be on your B2B partner’s blog or on your blog. Either way, it illustrates a positive level of trust and inter-connectivity to the company, the company’s B2B partners, and all active users within your B2B partner’s community.

•Online Event Collaboration – There are countless opportunities such as Twitter chat sessions, Webinars and Google Hangouts to share collaboration and brainpower. These can double the attention of both the parties involved because it brings audiences from two companies and not just one.

•Backlinks to B2B Partners – A great way to test the playing field is to allude to a tweet, vendor on a blog, post on Facebook, etc. This will allow you to see how quickly the mention is noticed or responded to.

Avoid being foolish with your tactics and making these blunders:

Do Not Fly By the Seat of Your Pants: It is just as essential to have a social media marketing plan for the internet as a traditional marketing or sales plan.

Whoops! Didn’t optimize your social media profiles: Forgetting to optimize your profile is a blunder you do not want to make. Creating the content for your social campaigns as you would for your website means you should use keywords your audience looks for. Your content should be relevant and use those keywords pertinent to your audience.

Failed to measure your campaign success: How can you know that the time, resources and money you have dedicated to your online campaign have, in fact, created an effective social media campaign? With the use of online free or paid analytics tools such as Trakbur or Google Analytics, you can easily measure your success. Based on your findings, it will be possible to improve your future marketing campaigns to achieve an even higher degree of success.