Calendar Marketing: Creating a 365 Day Marketing Calendar Based around Holidays and Events

Marketing is a process that thrives every day of the year. However, you cannot dive into each day the same way that you did the year before. Instead, craft a calendar that considers the importance of holidays and events in the grand scheme of your marketing and advertising plans.

Space Events Properly

Chances are, you want to host events where customers can receive a discount on certain items or where you promote new products that your company has to offer. Still though, hosting them randomly does not leave as much of an effect on customers, nor does it offer you the best chance for profits. Without a schedule, you may end up planning them practically right on top of each other, which drains funds from your budget. Also, you want to use these events as branding opportunities. Dubbing an event the “Semi-Annual Sale” or the “Yearly Summer Sale” will help to leave an impression in the minds of your consumers.

Target Holiday Shopping Seasons

As the owner of a company that sells products directly to customers, you probably have already determined the importance of Black Friday and the rest of the Christmas season. Keep in mind, however, that you do not have to confine these extra sales to that shopping season only. Consider the nature of your products. If you sell goods that people can use outdoors, market sales and promotions right before Memorial Day. On the other hand, you might produce cooking and baking gear. Start to get your big events into order toward the end of the summer and beginning of the fall when people are turning on their ovens again after a season of outdoor activities.

Turn an Eye Toward the School Calendar

Chances are, you see an influx of customers coming to your shop during the weekends. Parents are off from working, and they aren’t racing around to bring their kids from activity to activity. While you don’t want to have a big sale every weekend, you are interested in getting more people into the shop during the week. Find out when the local schools are off, and you may have the chance to bring more families into your place of business. Not only are you attracting families to the store, but you are also calling in teachers and others who are off from work that day.

The holidays and the seasons should be used to your advantage to create a dynamic marketing plan.