This time last year many in the restaurant industry were discussing the rise of the artisan burger and the demise of the fast food meal among more discerning – if equally busy – families. If they were going to pay ten bucks for a burger and fries anyway, the logic went, people would just sit down and enjoy it. But some “fast” burger joints resisted the trend. Chains like Five Guys continued to gobble up market share while other burger chain also-rans tried an endless line of gimmicks to keep up with industry Big Dog, McDonalds.
