Entries Tagged 'Public Relations' ↓

The ongoing emissions scandal at Volkswagen has left plenty of ill will and crisis PR to go around. A lot of blame too. Recently, Michael Horn, head of Volkswagen Americas, testified before the US House of Representatives oversight and investigations panel. Horn was there, ostensibly to chat about the emissions scandal. In practical terms, he was there to take his medicine, a congressional beating … and, by all accounts, one well deserved. Continue reading →

A business needs a product placement strategy because it can boost sales while increasing brand awareness. To run a successful campaign, several very important things must be considered, such as the best routes, options, and opportunities.

Cash Fee

If you choose this route, you must pay a fee to have your product featured in a good spot. However, the best location is not 100 percent guaranteed, but the fee will influence the decision that the production team makes.

Trade Out

During a trade out, a manager provides complimentary goods to the production. This option should be considered if you are on a budget.

Advanced Strategies

To increase brand awareness without a celebrity endorsement, you must develop a national marketing campaign. By following a few steps, your product will reach new audiences within one year.

Step One

You can use social media and YouTube to attract new prospects to your store. First, take a few pictures of your best products and post them on Pinterest and Facebook. Then, shoot a short commercial and post it on your Facebook page and YouTube.

Step Two

Monitor your social media pages regularly. When your channels have tons of fans, contact various TV productions and schedule a few business meetings. During each discussion, always ask questions because you may need to send your information to other industry experts.

Step Three

Build a press kit that consists of different product samples. To impress Hollywood and local producers, each sample must stand out.

Step Four

Contact similar companies that were recently featured on a trendy television program. If you ask the right questions, the marketing team may introduce you to past clients.

Product Placement Tips

You will have more success by being flexible. For example, a production may feature your product if you change the dimensions, logo, color, or size.

Always follow a schedule because filming crews do not like delays. If the products are not delivered on time, the marketing deal will be canceled instantly.

According to New York entrepreneur Roman Temkin, “Usually, you won’t notice any results for several months, so you must have patience. However, the reward will be great because product placement campaigns typically attract millions of consumers.”/

A production will request duplicate items in case the main product gets misplaced or damaged. If you don’t have the resources to produce multiple items, do not contact a production company.

After a production features your product in a scene, send the crew a card and a personal note. This strategy will help you get more product placement opportunities.

ABC began touting a new 20/20 special by proclaiming, “It’s hard to believe…” tapes from O.J.’s deposition on the civil proceedings sat for 20 years or so and have never been seen. But they continued by saying they were going to air them, as part of their coverage about upcoming documentaries on A&E and LMN networks. Continue reading →

If you needed any more notice that the digital tablet has become the latest Former Luxury Item to Become a Necessity, look no further. Amazon recently released a $50, seven-inch Fire tablet. Yes, $50. Sure, it’s bottom of the line, but, hey, you can even buy the thing in six packs like your favorite microbrew.

Yes, seriously. A tablet for every room in your house. Can’t remember where you put it? No worries. Leave one in the car? Not a big deal. Leave one on the roof of your car and spread it out all over the freeway? Irritating, but not a huge loss. Continue reading →

Several Chipotle locations in Minnesota – 45 known cases have been reported by September 2. Investigators were able to link the outbreak back to Chipotle in most of the cases. But they are still uncertain as to what food caused the Salmonella Newport infection. They believe all the incidents happened between August 16 and August 26. Salmonella has an incubation time of up to 7 days, generally within the first 72 hours, though, so the outbreak is likely to be over now. But the PR crisis is just beginning. Continue reading →

It’s been a tough couple of weeks for a major bread manufacturer. Glass might have been dropped into a mix containing dough for countless loaves of bread already shipped to stores across the country. Now, the recall has been extended to 6 brands in 11 states. This major national PR crisis involves household names such as Sara Lee, Nature’s Harvest, Great Value, Kroger, L’Oven Fresh and Bimbo brands. According to the recall notices, the affected loaves have a “best by” date ranging from August 29 to September 1. Continue reading →

Did you know you can get some traditional Chick-Fil-A menu items in restaurants other than Chick-Fil-A? No, not similar items, but the exact same. Same chicken sandwiches, same dressings, even the same cups, napkins, and straws. That’s because the legendary founder of Chick-Fil-A, Truett Cathy, liked exploring other restaurant options. Continue reading →

Toss a rock in any direction and chances are good you can hit someone offering you a “winning business strategy.” But can any of those generic one-size-fits-all programs really work for you? Well, yes … but probably not as well as you want them to. You are much better served with a business custom plan – not customized – to your particular business. While, yes, there are some basics that apply to just about every business, your business is different by dint of being YOUR business. Continue reading →

When combined with just the right word speculation about what MAY happen, it can blow up into a genuine PR crisis. At the moment, Volkswagen is avoiding that, but a recent press report probably just blew it all wide open.

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When you are in the media business, it’s usually a bad thing when your name is in the headlines. For Will Dana, the soon to be former editor of Rolling Stone, it doesn’t get much worse. Dana recently resigned – he says voluntarily – in the wake of a massive reporting scandal.
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