Nigel Travis, CEO of Dunkin Donuts recently spoke with CNN about raising the minimum wage, and New York State’s forward momentum for that plan. Dunkin deserves applause for being willing to step into the fray and say what he believes is a more reasonable approach. Sometimes the best PR is saying what needs to be said, but in a way that people are willing to hear it. Continue reading →
Entries Tagged 'Strategy' ↓
Dunkin Blasts Minimum Wage Hike
July 31st, 2015 — Public Relations, Strategy
Hulk Hogan Fired for Racist Remarks
July 29th, 2015 — Public Relations, Strategy
He’s beaten Andre the Giant, the Iron Sheik and The Rock. In fact, in his illustrious wrestling career, it’s hard to find another contemporary wrestler Hulk Hogan has failed to pin or submit. Until now, Hogan, whose real name is Terry Bollea, recently came up against a heel the ultimate WWE babyface could not handle – his own mouth. Continue reading →
Samsung is On The Move
July 20th, 2015 — Public Relations, Strategy
As the mobile device battles continue to rage across the globe, major player Samsung is quietly making changes that solidify its power base. Giving it more core strength in order to make a bigger push in the marketplace. Recently, NBC reported Samsung C&T shareholders agreed to a nearly $8 billion all-stock takeover offer leveled by Cheil Industries, Samsung’s de facto holding company. Both Samsung C&T and Cheil Industries lost some stock points after the decision was announced. Conversely, Samsung Electronics shot up 2 points. Continue reading →
Our Favorite Healthcare APP’s for both Physicians and Patients
July 10th, 2015 — Strategy
We live in an age in which there is an app for almost everything. So it should come as no surprise that there are apps centered around healthcare concerns that help patients and doctors in their quest for improved treatments and lower costs. Here are some apps you may find interesting for your practice and/or for sharing with your patients.
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Why Smartphone Companies LOVE India
July 6th, 2015 — Marketing, Strategy
In a world where China made all the things we know, there is a new player becoming the next big manufacturer of world products. India is the new frontier for many of the cheaply made goods the world will be using now and in the future. Within the next decade or so, you may be reading “Made in India” more than you will the Chinese counterpart.
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Jonah Engler on Technology in the Classroom
June 18th, 2015 — Inspiration, Marketing, Strategy
In today’s classrooms, the 21st-century has arrived. Laptop computers, tablets, and whiteboards are used by students and teachers on a daily basis. Traditional blackboards and chalk are becoming a thing of the past, as is using a pen and paper to complete assignments and tests. While today’s technology has opened up many new avenues for education, it nevertheless offers a number of advantages and disadvantages in many aspects of teaching and learning.
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Innovations in Healthcare Technology
June 16th, 2015 — Inspiration, Marketing, Strategy
There are many innovations in healthcare being developed and considered that create major opportunities for those in healthcare marketing. In the future, for example, we may see nanotechnology and reasonably priced holographics for diagnosis and treatment. Here are a few innovations that are expected to make a vast difference.
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How Jessica Simpson Reinvented her Brand
May 8th, 2015 — Marketing, Strategy
Pop music can be a transitory and unforgiving business. If you don’t or can’t reinvent yourself – your style, music, and presentation – every few albums or few years, expect to become “old news” in a hurry. Billy Joel put it best in “The Entertainer” when he said without a hit he’ll end up in the bargain bin, no matter how successful he was with prior efforts. But, there is one former pop princess that has seemingly mastered reinvention.
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Get to the YES
April 13th, 2015 — Inspiration, Strategy
In recent years, sales trainers have been touting an interesting theory on how to close a deal: “Go for the ‘no’.” It’s an interesting enough turn of phrase to draw attention in books or blogs and put butts in seminar seats, but what does it really mean? Not much, when it comes down do it. The “no” is just about disqualifying a difficult prospect before you find one that will say “yes.” So, in reality, you were going for the affirmative all along. Well, of course, you were. That’s how you make money. Let’s look at how to make some more, all right?
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Top Gear Host Suspension a Clever Career Move?
April 6th, 2015 — Public Relations, Strategy
Jeremy Clarkson was suspended from his popular automotive show Top Gear for a “fracas” with a BBC producer. There will be an investigation, and the BBC is reporting no other members of the show’s cast or crew have been suspended.
Top Gear already missed a broadcast, but the networka said it is standing by its star.
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