When seeking to grow you podcast audience you may consider many options. One such option is targeted public relations. If you are the host or producer of a small podcast you may think that this is beyond your budget or skill set. Quite often, this is entirely untrue, though it may be out of your comfort zone. There are many public relations techniques which work very well to grow the audience and community of a podcast. Some of these techniques include targeted attendance of public events, press releases, blogging, and goal-oriented social media management.
Continue reading →
Entries Tagged 'Strategy' ↓
Growing Your Podcast Audience With Targeted Public Relations
March 25th, 2015 — Public Relations, Strategy
Beating the Odds to Entrepreneurial Success
March 16th, 2015 — Strategy
There’s a large assortment of books and articles to help you toward success, but with so much advice out there, who should you listen to? New York Entrepreneur Eric Vainer helps to boil it down to three basics.
Continue reading →
Jonah Engler Says There is Power in Good Management
March 16th, 2015 — Inspiration, Strategy
According to Jonah Engler , “at the heart of good management are good relationships”. Not only one-on-one relationships, but the dynamic between the team as a group. When a manager first takes a leadership position, it’s essential to create a team vibe rather than staking a leadership claim. If he has been blessed with great people on his team, they may very well be resistant to any orders, direction or new workflow. Only after the team members can feel his commitment to the team and ability to lead will they give him respect – and according to a Harvard Business article by Ms. Hill in 2007, “the more talented the subordinate, the less likely he is to simply follow orders.”
Continue reading →
Singers Get Crunchy over Granola
March 13th, 2015 — Public Relations, Strategy
Imitation may be the best form of flattery, but copyright infringement will get you nowhere but court. That, says Ronn Torossian, is a lesson an NYC-based granola company is learning the hard way. Powerhouse singer-songwriters Hall & Oates are suing a Brooklyn-based granola company for selling a brand of granola called “Haulin’ Oats.”
Continue reading →
How to Measure Your Social Media ROI
March 5th, 2015 — Marketing, Public Relations, Strategy
An effective social media marketing strategy has become essential for businesses seeking to drive new sales in a cost-effective way. However, measuring return on investment (ROI) can be difficult when dealing with social media. The general goal of marketing on social media is usually to initiate a conversation that eventually leads to a sale. Unfortunately, this means that most sales result from activities that are not directly related to social media. Therefore, it is essential for businesses to identify secondary metrics that indicate the effectiveness of a social media marketing campaign.
Continue reading →
4 Foolproof Ways to Establish a Winning Culture
February 26th, 2015 — Strategy
There is no reason for your team to be a loser. Half the battle in winning anything is establishing a culture and expectation of winning. If people are willing to accept mediocrity, that is what they will achieve. However, you have to do more than demand excellence; you have to build a culture of excellence and a winning mentality across your entire team. That might sound impossible to you right now, and it is … if you give up where you are. But if you are willing to work in the right way, you can change your culture and achieve success.
Continue reading →
Showcasing your Philanthropic Contributions
February 25th, 2015 — Public Relations, Strategy
In the world of marketing, philanthropic contributions represent something of a double standard. On one hand, properly presenting and showcasing these contributions is an amazing public relations and marketing tool. On the other hand, presenting them in the wrong manner can some off as bragging and showboating. This leaves many companies in the dark as to the best ways to tactfully showcase their philanthropic contributions. In this article, we will explore two excellent methods any company can use to achieve this, as well as gain public relations points in the process.
Continue reading →
Communicating In Business
February 17th, 2015 — Inspiration, Strategy
For those who work in communications, PR or marketing – you know how crucial effective communications is, to the success of you and your business. In this curated list of quotes – we wanted to showcase the importance of communication in business. We hope these quotes serve as inspiration to always remember: communication is everything!
How to Write Effective Press Releases that Get Results
February 13th, 2015 — Public Relations, Strategy
A press release is an important tool for anyone looking to get more media coverage for their business or organization. The purpose of a press release is to get the reporter reading it to do an in-depth story based on the information you provide. A press release is a bait. Knowing how to write an effective one can mean the difference between getting your information read or being completely ignored.
Continue reading →
B2B Companies Social Media Tactics in 2015
February 11th, 2015 — Marketing, Strategy
Leverage Business Partnerships
A social media tactic a business should not overlook is the incorporation of sponsors, vendors, and other industry connected businesses into a tactic for social media. Let’s call this group of businesses “B2B” partners. Together with these B2B partners, you can enhance your business’s digital footprint.
Continue reading →
