The highest selling snacks in October all share one thing in common; they are the result of new ideas put forth by food marketers to increase sales and consumers intent to purchase. In fact, all of these snacks are new flavors or new combinations of flavors that have hitherto not been seen by the public. As a result of this new strategy, some rather delicious flavor combinations have hit the market and are delighting consumers across the nation.
For instance, Quaker Oats’ Caramel Apple flavored chewy granola bars are truly a thing to behold. Food marketers at Quaker Oats hit a home run as this product experienced increased purchase intent of seventy-six percent for the month of October. The Caramel Apple flavor combined with Quaker Oats whole grain oats and nuts have made for an intriguing taste experience.
In the same way, Fiber One’s Streusel Strawberry Bar has been making consumers’ mouths’ water. The most intriguing thing about the Streusel Strawberry Bar is that it has a strawberry filling that is topped with brown sugar and oats. This product contains only 5 grams of total fat per bar, making it one of the healthiest and tastiest products on the market today. Consequently, the Streusel Strawberry Bar achieved a sixty-nine percent purchase intent increase.
Another popular and high selling snack treat of October was Keebler’s Fudge Striped Red Velvet Cookies. The uniqueness of this product lies in its unorthodox combination of the delicacy of the Red Velvet cake and the traditional taste of Keebler’s popular Fudge Striped cookies. Perhaps it was this odd but ingenious combination that caused Keebler’s sixty-five percent increase in purchase intent for this item in October of this year.
Just as Keebler’s odd flavor combination may have given its product a boost in October, Reese’s traditional combination of Peanut Butter and Chocolate in its Reese’s Spread product contributed to a boost in sales and purchase intent for the month of October. Reese’s achieved a sixty-four percent increase in purchase intent for the Peanut Butter and Chocolate spread in October. Food marketers at Reese’s appear to be aware that messing with a good thing is not always smart, so they continue to give consumers exactly what they expect from Reese’s.
The unmatched creativity of food marketers have once again proven to be lucrative for food companies that are looking shake things up un the grocery aisle. Fortunately for consumers, this creativity is resulting in some quite tasty products on the shelves.
