A Public Relations Blog

Nissan Motor Co Ltd recalls nearly 220,000 Versa vehicles in the United States and over 100,000 in Canada to fix a front suspension problem. According to the National Highway Traffic Safety Administration (NHTSA), salt may corrode the front coil springs, which in turn may puncture tires increasing the risk of accidents. The recall of model years 2007-2012 begins mid-November. The NHTSA began their investigation into the problem in May after receiving complaints about fractures in the suspension coil spring. Continue reading →

Happiness and a feeling of well-being in the workplace has become a more and more popular topic. In today’s high pressure world of global markets, cutthroat competition, and mass production, many people no longer look forward to going to work and the reality is, this is bad for business. Stress in the workplace takes a toll on a person’s health and this leads to a loss of productivity. The bottom-line is: making the workplace happier and healthier will not only benefit employees, it will benefit employers as well. Continue reading →

A business needs a product placement strategy because it can boost sales while increasing brand awareness. To run a successful campaign, several very important things must be considered, such as the best routes, options, and opportunities.

Cash Fee

If you choose this route, you must pay a fee to have your product featured in a good spot. However, the best location is not 100 percent guaranteed, but the fee will influence the decision that the production team makes.

Trade Out

During a trade out, a manager provides complimentary goods to the production. This option should be considered if you are on a budget.

Advanced Strategies

To increase brand awareness without a celebrity endorsement, you must develop a national marketing campaign. By following a few steps, your product will reach new audiences within one year.

Step One

You can use social media and YouTube to attract new prospects to your store. First, take a few pictures of your best products and post them on Pinterest and Facebook. Then, shoot a short commercial and post it on your Facebook page and YouTube.

Step Two

Monitor your social media pages regularly. When your channels have tons of fans, contact various TV productions and schedule a few business meetings. During each discussion, always ask questions because you may need to send your information to other industry experts.

Step Three

Build a press kit that consists of different product samples. To impress Hollywood and local producers, each sample must stand out.

Step Four

Contact similar companies that were recently featured on a trendy television program. If you ask the right questions, the marketing team may introduce you to past clients.

Product Placement Tips

You will have more success by being flexible. For example, a production may feature your product if you change the dimensions, logo, color, or size.

Always follow a schedule because filming crews do not like delays. If the products are not delivered on time, the marketing deal will be canceled instantly.

According to New York entrepreneur Roman Temkin, “Usually, you won’t notice any results for several months, so you must have patience. However, the reward will be great because product placement campaigns typically attract millions of consumers.”/

A production will request duplicate items in case the main product gets misplaced or damaged. If you don’t have the resources to produce multiple items, do not contact a production company.

After a production features your product in a scene, send the crew a card and a personal note. This strategy will help you get more product placement opportunities.

ABC began touting a new 20/20 special by proclaiming, “It’s hard to believe…” tapes from O.J.’s deposition on the civil proceedings sat for 20 years or so and have never been seen. But they continued by saying they were going to air them, as part of their coverage about upcoming documentaries on A&E and LMN networks. Continue reading →

If you needed any more notice that the digital tablet has become the latest Former Luxury Item to Become a Necessity, look no further. Amazon recently released a $50, seven-inch Fire tablet. Yes, $50. Sure, it’s bottom of the line, but, hey, you can even buy the thing in six packs like your favorite microbrew.

Yes, seriously. A tablet for every room in your house. Can’t remember where you put it? No worries. Leave one in the car? Not a big deal. Leave one on the roof of your car and spread it out all over the freeway? Irritating, but not a huge loss. Continue reading →

Several Chipotle locations in Minnesota – 45 known cases have been reported by September 2. Investigators were able to link the outbreak back to Chipotle in most of the cases. But they are still uncertain as to what food caused the Salmonella Newport infection. They believe all the incidents happened between August 16 and August 26. Salmonella has an incubation time of up to 7 days, generally within the first 72 hours, though, so the outbreak is likely to be over now. But the PR crisis is just beginning. Continue reading →

One of the main things that new entrepreneurs ask of their more experienced peers is how long it will take before they start seeing success. This kind of question depends on far too many factors to get a definitive answer. Before even trying to quantitate a timeframe, the individual’s definition of success must be explored. Continue reading →

It’s been a tough couple of weeks for a major bread manufacturer. Glass might have been dropped into a mix containing dough for countless loaves of bread already shipped to stores across the country. Now, the recall has been extended to 6 brands in 11 states. This major national PR crisis involves household names such as Sara Lee, Nature’s Harvest, Great Value, Kroger, L’Oven Fresh and Bimbo brands. According to the recall notices, the affected loaves have a “best by” date ranging from August 29 to September 1. Continue reading →

Did you know you can get some traditional Chick-Fil-A menu items in restaurants other than Chick-Fil-A? No, not similar items, but the exact same. Same chicken sandwiches, same dressings, even the same cups, napkins, and straws. That’s because the legendary founder of Chick-Fil-A, Truett Cathy, liked exploring other restaurant options. Continue reading →

Toss a rock in any direction and chances are good you can hit someone offering you a “winning business strategy.” But can any of those generic one-size-fits-all programs really work for you? Well, yes … but probably not as well as you want them to. You are much better served with a business custom plan – not customized – to your particular business. While, yes, there are some basics that apply to just about every business, your business is different by dint of being YOUR business. Continue reading →