When combined with just the right word speculation about what MAY happen, it can blow up into a genuine PR crisis. At the moment, Volkswagen is avoiding that, but a recent press report probably just blew it all wide open.
Will VW be the next auto hacking victim?
August 19th, 2015 — Public Relations, Strategy
How Amazon and the USPS changed shipping forever
August 14th, 2015 — Marketing, Strategy
Nothing can stop the United States Postal Service from delivering your stuff, and nothing can stop Amazon from trying to take over the retail world. Turns out, the ultimate “government program” and the “top retailer” are a match made in commercial heaven. Continue reading →
Rolling Stone editor axed due to rape story
August 4th, 2015 — Public Relations, Strategy
When you are in the media business, it’s usually a bad thing when your name is in the headlines. For Will Dana, the soon to be former editor of Rolling Stone, it doesn’t get much worse. Dana recently resigned – he says voluntarily – in the wake of a massive reporting scandal.
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Dunkin Blasts Minimum Wage Hike
July 31st, 2015 — Public Relations, Strategy
Nigel Travis, CEO of Dunkin Donuts recently spoke with CNN about raising the minimum wage, and New York State’s forward momentum for that plan. Dunkin deserves applause for being willing to step into the fray and say what he believes is a more reasonable approach. Sometimes the best PR is saying what needs to be said, but in a way that people are willing to hear it. Continue reading →
Hulk Hogan Fired for Racist Remarks
July 29th, 2015 — Public Relations, Strategy
He’s beaten Andre the Giant, the Iron Sheik and The Rock. In fact, in his illustrious wrestling career, it’s hard to find another contemporary wrestler Hulk Hogan has failed to pin or submit. Until now, Hogan, whose real name is Terry Bollea, recently came up against a heel the ultimate WWE babyface could not handle – his own mouth. Continue reading →
Samsung is On The Move
July 20th, 2015 — Public Relations, Strategy
As the mobile device battles continue to rage across the globe, major player Samsung is quietly making changes that solidify its power base. Giving it more core strength in order to make a bigger push in the marketplace. Recently, NBC reported Samsung C&T shareholders agreed to a nearly $8 billion all-stock takeover offer leveled by Cheil Industries, Samsung’s de facto holding company. Both Samsung C&T and Cheil Industries lost some stock points after the decision was announced. Conversely, Samsung Electronics shot up 2 points. Continue reading →
Our Favorite Healthcare APP’s for both Physicians and Patients
July 10th, 2015 — Strategy
We live in an age in which there is an app for almost everything. So it should come as no surprise that there are apps centered around healthcare concerns that help patients and doctors in their quest for improved treatments and lower costs. Here are some apps you may find interesting for your practice and/or for sharing with your patients.
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Why Smartphone Companies LOVE India
July 6th, 2015 — Marketing, Strategy
In a world where China made all the things we know, there is a new player becoming the next big manufacturer of world products. India is the new frontier for many of the cheaply made goods the world will be using now and in the future. Within the next decade or so, you may be reading “Made in India” more than you will the Chinese counterpart.
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Why Driving and Social Media Don’t Mix
June 25th, 2015 — Inspiration
Just because you can doesn’t mean you should. With several carmakers now including social media built right into their vehicles, this could become a problem. Just as many states and communities have outlawed cell phone usage while driving for good reasons. Social media is just one more item you should leave until you are not behind the wheel.
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Jonah Engler on Technology in the Classroom
June 18th, 2015 — Inspiration, Marketing, Strategy
In today’s classrooms, the 21st-century has arrived. Laptop computers, tablets, and whiteboards are used by students and teachers on a daily basis. Traditional blackboards and chalk are becoming a thing of the past, as is using a pen and paper to complete assignments and tests. While today’s technology has opened up many new avenues for education, it nevertheless offers a number of advantages and disadvantages in many aspects of teaching and learning.
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