A Public Relations Blog

There are many innovations in healthcare being developed and considered that create major opportunities for those in healthcare marketing. In the future, for example, we may see nanotechnology and reasonably priced holographics for diagnosis and treatment. Here are a few innovations that are expected to make a vast difference.
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Oxford just elevated a woman to the post of vice-chancellor, the first time a female has been nominated to that post … ever. But now Professor Louise Richardson is one step closer to breaking one of the world’s oldest glass ceilings. Oxford is the oldest university in the English-speaking world, and a staunch reservoir of old world gravitas with a reputation for male-dominated leadership the term “Oxford don” has nearly become redundant. Still, by any fair measure, Oxford, a consistent favorite for best university in the UK, has earned its reputation as one of the world’s top educational institutions.
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In business it’s crucial that your potential customers can easily find you. Here is a curated list of quotes on how Marketing Makes Money.
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May is graduation season, and that means it’s time for a slew of honorary degrees to be bestowed upon a few good celebrities. Among those honorees this year is rap star Kanye West, who received an honorary degree from the School of the Art Institute of Chicago this past weekend. Honorary degrees are typically bestowed upon high achievers in their fields and/or celebrities as a way to elevate the status of the school and to recognize people who celebrate similar principles as the institution and its goals. So what can we learn from Kanye’s honorary doctorate from the School of the Art Institute of Chicago? Continue reading →

Former NBA superstar and current Fox Sports analyst Gary Payton has been suspended due to an event that happened this past January. According to media reports, a woman is suing the former basketball player for assaulting her at an event earlier in the year.
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Pop music can be a transitory and unforgiving business. If you don’t or can’t reinvent yourself – your style, music, and presentation – every few albums or few years, expect to become “old news” in a hurry. Billy Joel put it best in “The Entertainer” when he said without a hit he’ll end up in the bargain bin, no matter how successful he was with prior efforts. But, there is one former pop princess that has seemingly mastered reinvention.
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The doctor is out, and he’s at war with his critics. Popular TV medical guru and bestselling author, Dr. Mehmet Oz was recently hammered by his legion of critics. The good doctor responded with a barrage of PR appearances and messages to tell his side of the story. Beginning with an essay in Time magazine, followed by a series of TV interviews, Dr. Oz refused to allow his critics to get the last work or even to control the conversation.
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In recent years, sales trainers have been touting an interesting theory on how to close a deal: “Go for the ‘no’.” It’s an interesting enough turn of phrase to draw attention in books or blogs and put butts in seminar seats, but what does it really mean? Not much, when it comes down do it. The “no” is just about disqualifying a difficult prospect before you find one that will say “yes.” So, in reality, you were going for the affirmative all along. Well, of course, you were. That’s how you make money. Let’s look at how to make some more, all right?
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5W PR, a leading public relations firm in New York, has recently redesigned its website to provide a better experience for the contemporary visitor. While the old website was aesthetically inviting and functional, the redesign has a greater focus on mobile users and their experience with the site. Mobile users are becoming a larger share of Internet visitors, so 5W believes this redesign will retain all of the best elements of the old website while optimizing the browsing experience for a new, yet growing class of viewers. Catering to users on mobile devices takes some extra adaptation due to the variety of device, OS, and browser combinations, but the benefits are well worth the cost.
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It’s been a big week for Duke University in Durham, North Carolina. Their athletic department and their Preston Robert Tisch Brain Tumor Center received lots of positive media coverage this week. The basketball team had a big win over Gonzaga in the NCAA basketball tournament which put them into the Final Four with a chance to make it into the national championship game. Then 60 Minutes broadcasted a report which talked about the success researchers at Duke have had in their fight to conquer cancer. It was the kind of week filled with good news that any university would love to have.
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