The New York Business Journal hosts a BIZWOMEN MENTORING EVENT on the first Monday of each month, entitled Meet Your Mentor. Forty-three business journal markets host a similar event on this day. More than 200 women receive coaching in every market. Ten thousand women from Hawaii to Albany get the opportunity to participate.
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NY Business Journal : Bizwomen Mentoring Event
April 7th, 2015 — Inspiration, Public Relations
Top Gear Host Suspension a Clever Career Move?
April 6th, 2015 — Public Relations, Strategy
Jeremy Clarkson was suspended from his popular automotive show Top Gear for a “fracas” with a BBC producer. There will be an investigation, and the BBC is reporting no other members of the show’s cast or crew have been suspended.
Top Gear already missed a broadcast, but the networka said it is standing by its star.
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Hard Work Matters: Jonah Engler, Thomas Jefferson & More…
March 26th, 2015 — Inspiration
Learn why hard work matters, no more than ever – in our curation of our favorite quotes on ‘Why Hard work Matters in 2015’!
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Growing Your Podcast Audience With Targeted Public Relations
March 25th, 2015 — Public Relations, Strategy
When seeking to grow you podcast audience you may consider many options. One such option is targeted public relations. If you are the host or producer of a small podcast you may think that this is beyond your budget or skill set. Quite often, this is entirely untrue, though it may be out of your comfort zone. There are many public relations techniques which work very well to grow the audience and community of a podcast. Some of these techniques include targeted attendance of public events, press releases, blogging, and goal-oriented social media management.
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Biggest Particle Accelerator in the World Ready to Fire Up
March 18th, 2015 — Inspiration, Public Relations
When it comes to grabbing headlines and getting mileage out of your PR, few descriptions can top “biggest in the world.” People love superlatives, and this one captures imaginations like no other. Which is tremendous, since most people have no clue how it works…or what it does.
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3 Tips for Choosing the Right Nonprofit Partner
March 16th, 2015 — Inspiration, Public Relations
Choosing the right nonprofit partner for your business requires careful attention to three basic steps. If you have been placed in charge of this task, you should follow these rules to the letter. Your company is counting on you to make this situation work, and you can ensure great success if you take this process seriously. A strong non profit partner can help your companies public relations image as well as your groups corporate responsibility.
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Beating the Odds to Entrepreneurial Success
March 16th, 2015 — Strategy
There’s a large assortment of books and articles to help you toward success, but with so much advice out there, who should you listen to? New York Entrepreneur Eric Vainer helps to boil it down to three basics.
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Jonah Engler Says There is Power in Good Management
March 16th, 2015 — Inspiration, Strategy
According to Jonah Engler , “at the heart of good management are good relationships”. Not only one-on-one relationships, but the dynamic between the team as a group. When a manager first takes a leadership position, it’s essential to create a team vibe rather than staking a leadership claim. If he has been blessed with great people on his team, they may very well be resistant to any orders, direction or new workflow. Only after the team members can feel his commitment to the team and ability to lead will they give him respect – and according to a Harvard Business article by Ms. Hill in 2007, “the more talented the subordinate, the less likely he is to simply follow orders.”
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Singers Get Crunchy over Granola
March 13th, 2015 — Public Relations, Strategy
Imitation may be the best form of flattery, but copyright infringement will get you nowhere but court. That, says Ronn Torossian, is a lesson an NYC-based granola company is learning the hard way. Powerhouse singer-songwriters Hall & Oates are suing a Brooklyn-based granola company for selling a brand of granola called “Haulin’ Oats.”
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How to Measure Your Social Media ROI
March 5th, 2015 — Marketing, Public Relations, Strategy
An effective social media marketing strategy has become essential for businesses seeking to drive new sales in a cost-effective way. However, measuring return on investment (ROI) can be difficult when dealing with social media. The general goal of marketing on social media is usually to initiate a conversation that eventually leads to a sale. Unfortunately, this means that most sales result from activities that are not directly related to social media. Therefore, it is essential for businesses to identify secondary metrics that indicate the effectiveness of a social media marketing campaign.
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