There is no reason for your team to be a loser. Half the battle in winning anything is establishing a culture and expectation of winning. If people are willing to accept mediocrity, that is what they will achieve. However, you have to do more than demand excellence; you have to build a culture of excellence and a winning mentality across your entire team. That might sound impossible to you right now, and it is … if you give up where you are. But if you are willing to work in the right way, you can change your culture and achieve success.
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4 Foolproof Ways to Establish a Winning Culture
February 26th, 2015 — Strategy
Showcasing your Philanthropic Contributions
February 25th, 2015 — Public Relations, Strategy
In the world of marketing, philanthropic contributions represent something of a double standard. On one hand, properly presenting and showcasing these contributions is an amazing public relations and marketing tool. On the other hand, presenting them in the wrong manner can some off as bragging and showboating. This leaves many companies in the dark as to the best ways to tactfully showcase their philanthropic contributions. In this article, we will explore two excellent methods any company can use to achieve this, as well as gain public relations points in the process.
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Starbucks Gets Political…Again
February 23rd, 2015 — Public Relations
Starbucks CEO Howard Schultz loves politics as much as he loves coffee. Even when the company is not being pulled into the middle of a political argument, Schultz is unfazed by joining the fray.
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Using Social Media in the Beauty Public Relations Industry
February 20th, 2015 — Marketing, Public Relations
If you are in the industry of beauty, then you understand the importance of visual. Fortunately, we live in a visual world that plays into your favor if you know how to use it. Here are some of the ways that you can use social media and a strong public relations campaign to move your business beyond your competition.
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Communicating In Business
February 17th, 2015 — Inspiration, Strategy
For those who work in communications, PR or marketing – you know how crucial effective communications is, to the success of you and your business. In this curated list of quotes – we wanted to showcase the importance of communication in business. We hope these quotes serve as inspiration to always remember: communication is everything!
How to Write Effective Press Releases that Get Results
February 13th, 2015 — Public Relations, Strategy
A press release is an important tool for anyone looking to get more media coverage for their business or organization. The purpose of a press release is to get the reporter reading it to do an in-depth story based on the information you provide. A press release is a bait. Knowing how to write an effective one can mean the difference between getting your information read or being completely ignored.
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B2B Companies Social Media Tactics in 2015
February 11th, 2015 — Marketing, Strategy
Leverage Business Partnerships
A social media tactic a business should not overlook is the incorporation of sponsors, vendors, and other industry connected businesses into a tactic for social media. Let’s call this group of businesses “B2B” partners. Together with these B2B partners, you can enhance your business’s digital footprint.
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Jonah Engler on Customer Expectations
February 6th, 2015 — Strategy
There’s no doubt that the average internet user has no idea exactly how much of their information is making its way into various company’s Big Data engines. In the vast majority of cases, this information is neither private nor potentially damaging. Unfortunately, most folks don’t realize this. They hear “personal data” and think: “invasion of privacy.”
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Communicate Openly and Often
February 5th, 2015 — Strategy
Open and honest communication helps to build trust. After so many scandals over the last ten or so years, many in the business or investing world will approach your company for the first time with a high level of skepticism. But there are ways to begin to build and develop trust through communication.
Jodi Macpherson, a communications expert at Mercer Inc., says “Communication is fundamental to building trust…It contributes to the creation of an environment of trust around leaders that enables them to lead effectively, engage employees and ultimately deliver results.”
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Get Lucky in Business
February 3rd, 2015 — Inspiration
Skills are important. So too, often is luck vital for success. As a point of inspiration these quotes will help you swallow the fact that in business, luck plays a part. Bad things happen to businesses each day, that cause them to fail – some avoidable, but some are a product of having bad luck. We have curated our favorite quotes on luck from people such as E.B. White, Charles Rotlut, Jonah Engler and more.
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