Bold Moves for the Future from Proctor and Gamble

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Proctor and Gamble (P&G) are mixing up their corporate team in order to change the way that they focus on Personal Care and Beauty sales. First revealed in Fortune Magazine, P&G decided to shake things up by increasing the responsibilities being given to their president of Global Health and Grooming, David Taylor. His new charge will put him in the driver’s seat when it comes to the business’s global focus on Beauty and the Beauty Marketing focus for the company.

Taylor has been a long-term member of the P&G company, first joining their ranks as a production manager back in 1980. Since first joining the company, Taylor made his way through the ranks with great success. His career took him throughout manufacturing before eventually shifting his responsibilities to management. The new position changes the standing of A.G. Lafey as the company CEO. Lafey made it clear that the CEO position was not one that he planned on maintaining for a long period of time. P&G is no stranger to changing the line up, however. Lafey retired once from the CEO position in 2010. Still, he returned in 2013 as the head of the company after being credited for saving the company in years past.

While David Taylor is yet to officially take over the CEO position from Lafey, his new designation as head of the four business divisions makes it likely that this change will be coming in the near future. Taylor’s new role in leading up Global Beauty comes on the heels of one of the most difficult times in the business’s history. P&G has overcome significant obstacles in the past as they faced difficult trading conditions and shrinking profit margins thanks to increased competition.

Moving Taylor into his new executive position has also caused the transfer of Debra Henretta from Beauty to the ranking of Global President of E-commerce. Sources have also revealed that Taylor will have the assistance of Patrice Louvet as business moves forward. The continued success of P&G in the face of increasing global competition and shrinking trade options provides valuable lessons for other companies of this size. Drawing on experienced executives from within the ranks can allow a company to remain vital and prominent in a market where success becomes more difficult with time. The company is still poised for future successes due to the fact that the new executive lineup is composed of people who are familiar with both the company’s strengths and weaknesses in the ever-evolving marketplace.

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