If you are in the industry of beauty, then you understand the importance of visual. Fortunately, we live in a visual world that plays into your favor if you know how to use it. Here are some of the ways that you can use social media and a strong public relations campaign to move your business beyond your competition.
First of all, you must take advantage of social media.
Most of the popular social media platforms are visually based, meaning that people respond to pictures and videos rather than text. If you are in the beauty industry, this gives you an opportunity to speak for your services firsthand! You can show a makeover in real time. You can take pictures of your clients and post them on your social media accounts for a firsthand testimonial that is truly worth 1000 words.
Second, you must get people to pay attention to your social media campaign.
Just because you are one of the most talented people in your industry does not mean that people will necessarily pay attention to you, even if you have a good social media campaign. The public relations campaign is what draws attention to the social media campaign.
Public relations means communicating with and captivating your audience through unique promotional methods. You may not have the time to create this kind of a campaign on your own; if not, you should hire a public relations professional to help you do this. Without this kind of marketing on your side, you will definitely not get the reach that your service deserves.
In order to run a strong social media and public relations campaign, you will need strong visuals with a targeted marketing message. All of your visual should have your logo somewhere in the picture. The message should be similar in all content – hopefully you have a slogan for your business that is catchy and short.
Third, you need to be consistent.
No matter what strategy you choose for public relations, you need to be consistent with that strategy. If you post pictures of happy customers, be sure to post those pictures every month. If you blog about beauty concepts, be sure to blog every week. In order to be seen as an expert in your field, you need to be on the front lines at all times; otherwise you risk people viewing your brand as mid-level or inconsequential.
