A business needs a product placement strategy because it can boost sales while increasing brand awareness. To run a successful campaign, several very important things must be considered, such as the best routes, options, and opportunities.
Cash Fee
If you choose this route, you must pay a fee to have your product featured in a good spot. However, the best location is not 100 percent guaranteed, but the fee will influence the decision that the production team makes.
Trade Out
During a trade out, a manager provides complimentary goods to the production. This option should be considered if you are on a budget.
Advanced Strategies
To increase brand awareness without a celebrity endorsement, you must develop a national marketing campaign. By following a few steps, your product will reach new audiences within one year.
Step One
You can use social media and YouTube to attract new prospects to your store. First, take a few pictures of your best products and post them on Pinterest and Facebook. Then, shoot a short commercial and post it on your Facebook page and YouTube.
Step Two
Monitor your social media pages regularly. When your channels have tons of fans, contact various TV productions and schedule a few business meetings. During each discussion, always ask questions because you may need to send your information to other industry experts.
Step Three
Build a press kit that consists of different product samples. To impress Hollywood and local producers, each sample must stand out.
Step Four
Contact similar companies that were recently featured on a trendy television program. If you ask the right questions, the marketing team may introduce you to past clients.
Product Placement Tips
You will have more success by being flexible. For example, a production may feature your product if you change the dimensions, logo, color, or size.
Always follow a schedule because filming crews do not like delays. If the products are not delivered on time, the marketing deal will be canceled instantly.
According to New York entrepreneur Roman Temkin, “Usually, you won’t notice any results for several months, so you must have patience. However, the reward will be great because product placement campaigns typically attract millions of consumers.”/
A production will request duplicate items in case the main product gets misplaced or damaged. If you don’t have the resources to produce multiple items, do not contact a production company.
After a production features your product in a scene, send the crew a card and a personal note. This strategy will help you get more product placement opportunities.
