Modularity: An Evolution to Media Content

When we see today’s media such as video clips or photographs with special information,  we don’t realize that a lot of the content that is put together, is actually a combination of invidual items.  According to Manovich,  “Media elements…are represented as collections of discrete samples.  These elements are assembled into larger-scale objects but continue to maintain their separate identities”  I personally agree that can be considered an example of New Media, because when you look at how content was displayed such as the news, there was never as much online content as there is now.  People can watch breaking news live from a website with extra content added onto the page. Manovich describes how you can post videos on Word documents and the video will not affect the text itself. This is very crucial in todays technology and  the good thing is that these videos never conflict with the actual text editing that is done.  One big example of this would be how Facebook allows users to post Youtube links on peoples news feeds.  These links refer to webpages creately separately and they do not jeopardize the coding on Facebooks site.  It is a mere addon to the page and doesnt conflict with Facebooks running.  The fact that Youtube is a digitial video streaming service which has its own coding done on the page and can spread that coding to other websites without destroying the original content is amazing.  I am curious as to what people can think of next?

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2 Responses to Modularity: An Evolution to Media Content

  1. mgershovich says:

    This is interesting, Roman. You are approaching bits of site content as modular parts of a media object, the site itself. The examples you note didn’t exist when Manovich published his book so it’s interesting to think of youtube videos, say, as modular constituents (among much else) of Facebook. Manovich would look deeper, into the code of the video itself but this seems to work nicely. What else is there in Manovich’s argument that supports your approach to this?

  2. Manovich stated in his article that the “World Wide Web as a whole is also completely modular” He went on to mention that pictures, media clips that used shockwave and flash and so on, were all stored in a separate area without compromising the web pages coding. All these things are run independently from where it is displaying itself on. Youtube videos themselves use flash to operate and his article may have not been published when Youtube (2005) and Facebook (2006) began to operate, but the ideas had already been widely established. These are just technological evolutions regarding to how much more interactive the internet is and how easy it is to embed a code from one page to another.

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