happy

1) Numerical representation –all media is composed of digital code; as I understood the article it says that new media is programmable and that every picture is being measured in pixels and every video we can measure in frames.
2) Modularity – text, sound, images and pixels are combined and that’s how new media is created leaving those elements still independent as they can be easily used again or modified.
3) Automation means that a certain program has been programed to work a certain way. Let’s programs such as Photoshop, it automatically betters the quality of the picture by modifying the flaws. Or video games, if it’s for two players, the player who ain’t you has been programed for such and such.
4) Variability so variability gives us an opportunity to create something of our own rather than something already programmed. “New media objects assure users that their choices–and therefore, their underlying thoughts and desires–are unique, rather than preprogrammed and shared with others”. (p.42)
5) Cultural transcoding – “the most substantial consequence of the computerization of media”, it combines the “traditional ways in which human culture modeled the world and the computer’s own means of representing it”.

I learned a lot from this reading. It opened up like a new vision from me, how I look at media. Now working on my projects I will be thinking how, besides me just randomly clicking on different things to see how it works, I will now what exactly it does and I will obviously know what the process is called.
I’ll tell a little story. Before taking my first studio production courses, watching films or live shows was “just watching it”; now it’s more than that, I watch stuff and I pay attention to the frames that are being set up or if it was cut or dissolved, I know how it all works and I don’t look at it as just art I look at it as it is a hard work. So I told this story because that’s kind of how I feel about new media now; sounds, images, videos and how it all works. Great article.