Category Archives: Insights

Virgin in America, how will they compete?

Virgin America celebrated its IPO on November 14 with a major financial splash. The company saw its stock soar 30% on its first day as a publicly traded company, according to Businessweek. Some industry watchdogs are saying this is just one more reason to believe this is a great time to be in the airline business. Hey, if you look at the success of other American-owned airline companies, it’s hard to argue with that assessment. But there’s more to Virgin’s success than a warm and Read More +