After years of raising eyebrows during the Super Bowl, Ronn Torossian says web business GoDaddy is catching the eye of Wall Street…and that gaze is lingering. Within hours of hitting the NYSE ticker, “GDDY” stock rocketed up 30%.

It’s not surprising for GoDaddy to catch on so quickly. The company has a long history of getting the most possible attention anytime they do anything. From racy ads that never quite delivered, except on embarrassed grins, to racing ads starring NASCAR star Danica Patrick, GoDaddy always seems to manage to gather an audience. Now, without generating a profit since 2009, the company still manages a valuation above $4 billion. That’s a LOT of interested customers.

Ironic, given how much GoDaddy “seems” to have going against it. CNN reports that GoDaddy is “burning cash and unprofitable.” The company reportedly posted a $143 million loss last year and a $622 million loss over the past three years. GoDaddy also carries loads of debt thanks to a 2011 leveraged buyout.

But, even with all these apparent negatives, GoDaddy is still racing right along, gaining customers and racking up stock price increases. How can this success be explained? Well, market watchers credit the company’s excellent PR and brand development. Not only does GoDaddy hold solid market share, but it also boasts a household name, compelling branding and strong conversational value. Everyone knows about GoDaddy…even if they’re not quite sure exactly what they do.

The power of presence has kept GoDaddy chugging right along. Cheeky commercials that never quite deliver grab attention while they develop an air of fun and interest around the brand. The simple product sales process gets customers and keeps them, whether they agree to be upsold or not. Ask customers what they could get from GoDadddy, and they may be hard-pressed to tell you, but they still buy…and buy and buy and buy.

On second glance, not such a bad business model at all.