Tag Archives: 5WPR
Bloomberg editor quits over his boss’ rumored POTUS run
In a fit of journalistic ethics, Bloomberg Media’s Washington news director at Bloomberg Politics, Kathy Kiely, has tendered her resignation. The storied editor said she simply could not maintain her ethics while covering the Big Boss and his potential run for President. Kiely said if she could not cover a POTUS candidate “aggressively” she could not do her job. Bravo, Kathy. Read More +
Quality SEO Benefits The Public Relations Industry
With the advent of Google’s Penguin and Panda algorithms, search spam and lower quality content have rightfully disappeared. While some may think that this means search engine optimization (SEO) is going the way of the dodo, the reality is that Google now rewards good content. This, is a gift for talent public relations pros. Content matters – and PR firms can help a lot and win as a result. The “Good Ole Days” For ages, good SEO meant filling a bag with tactics and tricks Read More +
Tesla Reeling as Recall Announced
While the brand may still be the underdog darling of the automotive industry, Tesla is facing some tough times from a consumer PR perspective. Recently, the innovative electric car company was forced to recall 90,000 Model S sedans. Read More +
Unrest at Mizzou spills over into football
Sometimes when things go bad, they can get worse in a hurry. Such is life around the University of Missouri lately. Mizzou just can’t seem to catch a break. Head coach Gary Pinkel plans to resign at the conclusion of the 2015 season. While the official announcement blames unspecified health reasons for the decision, smart money says the recent unrest at the university as well as the defection of a large number of football players has at least contributed to the decision. Mizzou insiders argue Read More +
Coding movement is really cultural change
Many coding programs are not actively recruiting female participants. Is this a welcome cultural shift or meddlesome cultural engineering? At least one company hopes you choose the former. Startup tech company Jewelbots develops “smart friendship bracelets” to get girls interested in coding. According to press releases, customers can program the bracelets with their iPhones to make them light up when friends are near. Read More +
Bacon-flavored Pop Tarts? Has Kellogg’s jumped the shark on these breakfast marvels?
People are spending less time eating breakfast and looking for more ways to get something in their stomachs on the go. Even kids. This trend is nothing new, but the way to win the war for “backpack ready breakfasts” always breaks new ground. Pillsbury tried to dignify the pastry with its Toaster Strudel. Pop Tarts answered with neon stripes and rainbow sprinkles. Three guesses which ones the kids preferred … and the first two don’t count. Read More +
Pro Wrestling Just Got Really Real…
Forget kayfabe … pro wrestling is real. Don’t take my word for it. Just ask ESPN. The world’s leader in sports coverage just added weekly WWE segments to its programming. The “wrestling” highlights might aggravate sports purists, but the networks involved – ESPN and WWE – don’t care in the least. They need the help. ESPN has struggled financially of late. As with every other set time news delivery product, ESPN’s flagship programs like SportsCenter are constantly scooped by social media. Consider the recent news Read More + Read More +
Netflix Raises Rates to Less Outcry This Time
Last time Netflix raised their rates they definitely swung for the fences, doubling their fee in the face of multiple streams of service. Their customers answered with a resounding “meh” … followed by canceling their subscriptions. The company relented, dropping their rates and allowing mail order customers to keep streaming and vice versa. Read More +
5 Crisis PR Situations Done Right in 2015
Of course, when compiling this list, it was much easier to think of all the scandals and PR crises gone wrong, but we came up with five from this year that were handled right or came out without a lasting problem: Read More +
Three Ways Public Relations Can Make Your Brand Shine
These days, many business owners are looking for proven techniques they can implement to build their brand. If this is your current professional objective, it’s important to know that hiring a professional public relations team may be the key to your success. There are literally hundreds of strategies that public relations experts can implement to make your brand shine. Here are three of them… Read More +
