Hey guys, I had some free time and thought that I should share what I felt was a really cool experience that might shed some perspective for fellow entrepreneurs using Snapchat in the future. I’ll try to make this short. So I was at work when I received a call from California. I always pick up random phone numbers and this one was no different. When I answered the phone I was greeted by Katy, A representative calling from the Snapchat headquarters. It was at this point that I thought my account or ad was banned for some reason seeing as my Facebook had recently been hacked (that’s a huge ordeal right now). Anyway, She said that she was just calling because she saw that I had just created my first ad and wanted to give me some advice and feedback. I said yes please. this is what she said
She said that what I have done so far was great but if I wanted more responsiveness from the Snapchat community, Then I should maybe focus on creating a short video for my business that can easily be made from my phone camera. No gimmicks or scripts, just me talking about my business, how it works, and who it’s for. She said that you can really increase exposure through videos. Also If I did use a video promotion, having any background sounds has shown to increase engagement exponentially. However, she said that engagement with picture ads is still a great choice. I used canvas but she told me that there are premade templates on Snapchat to create your ad from there. “remember to make any ad verticle because obviously most of the ads are viewed off of mobile devices”.
She could see my ad, what demographics I listed, the target market I was going for, my goals, and even gave me a suggestion off the top of her head for a good video that might support my business. She told me how I could have navigated the home screen to go to advanced demographics and see more options to target my audience more specifically (Audience insights tab-Advance demographics). Finally, she completed my business idea and said that it works really well for Snapchats main users.
“Snapchat has over 100 million users in the U.S, and 4 billion users worldwide, using the platform perday.80 million of those users are not on any other platform. And 90% of our users are 13-24 years old. I have all of this data from last month (March 2021).
I said thank you to Katy, and she gave me her email and phone number and said “I’m working from home like a lot of other Snapchat employees right now but feel free to call me at ******* , leave me a voice mail if I don’t pick up, and email me at ****** if you ever have any more questions.”-Katy.
Thank you Katy, That was excellent customer service. Now all I need is Facebook to reach out to me.