https://youtu.be/u5i1EPuygd8
Transcript of video
“They say your college years are the best years of your life. We all have different backgrounds…a different story. For some of us “best years of your life” might seem intimidating, scary, or difficult… especially during those first few weeks. Doesn’t everyone deserve the opportunity to feel confident, excited, happy to start their journey? Let our sponsors help you with Inprocessing to the school, show you all the resources your school offers, restaurants that serve your favorite food for fraction of the price, where to take a nap during those gaps in between classes, introduce you to clubs and friends, show you opportunities for jobs, sports, or just some places related to your hobbies.
Campus connection was made to be an easy way to assist colleges by providing them with a program that gives transfer students, international students, and incoming freshmen personal attention by giving them the option to choose who they want to lead them in the right direction. The Campus connection website is here to lend a helping hand so that they can start their academic journey on the right foot. Through the website, after you verify your .edu account, and select what language you prefer to read, you can select any one of the experienced and trusted campus connection sponsors that fit your specific preferences, to guide you along your journey. After you choose the sponsor and the dates, they will meet you on the first day and show you around not just the campus, but to answer any questions that you might have.
Campus Connection tried reaching out to the big sibs program at Baruch, an organization that provides a similar service, but even after a couple of months of waiting, we have yet to get a response. The international student center admitted to being understaffed to cater to the needs of individual students, and thus international students are given generalized packages so that they may figure things out on their own. After interviewing representatives from Baruch College, the fact of the matter is that there are too many students to provide personal attention for their specific needs. We understand that colleges have to provide orientations in large groups, on certain days, with everyone getting the same information. And that’s okay, but students also need a more personalized experience. Colleges do attempt to have organizations or clubs to help mitigate this problem, but the different college to college resources may not be enough to reach out to new incoming students, and may not be easy to get in contact with.
We ran ads on Snapchat and Facebook to gauge our community. Between the two platforms, we reached close to 30,000 impressions and got back 36 clicks and 97 swipe ups, not bad for our first ad, but going forward we want to reach out to specific demographics using ads that are more targeted toward international students, transfer students, and freshmen to see who finds the most value. Next time, we’ll remember to add a call to action email bar to help Campus connection see how many people subscribed to know more about it. So what do you think? Our one on one sponsors helps students feel confident about their new environment, for however long they need, in whatever language they prefer. Choose the sponsor that’s right for you, and feel excited to start the best years of your life.”