Explanation
From gathering research concerning only my market demographic, I found four major petals that categorize ScoopU’s main competitors. College institutions and College Clubs would be the main competition, taking a large market share established by funded institutions, faculty, and other students at the college. For Media and Apps, I bring the competition down to the individual incoming student level, by recognizing all of the different services that allow individuals to navigate new environments on their own. These apps provide two things 1) quick, and easily accessible information for territory and food, and 2) network connection capabilities that allow like-minded individuals to chat and congregate. Let me know in the comments below if you think I have missed an area of competition where the incoming or international student might find additional resources.
Your petal diagram looks great, Julian! I like how you identified your main competition and organized it. The only other category you might want to consider are online resources that aren’t in the form of social media or apps..not sure if this even exists. Just an idea! Great job though!!
Yelp?! Interesting aspect.