While I worked at the Roundabout Theatre Company, we did a lot of fundraising. We used access to compile a mailing list of our current donors and non-donors. Since we had over 35,000 subscribers of all different contribution levels, it would of been mind boggling to try and separate them by hand. Instead, we would categorize them by donation level. Those who had never donated before would be sorted and batched and sent a standard form letter. Those in the $100-$500 level would be sent a thank you letter and a renewal contribution form, while those in the $500-$2000 level would be sent a special invitation letter to attend our Star-studded reading of a play. Finally those in the highest tier of donation $2000+ would be sent a personal letter from our Artistic Director and personal invited to rejoin the ‘Chairman’s circle’ as they called it and have continued special privileges to the theatre’s VIP lounge. This was all possible due to Access.
-Michael Noverre
Your post is very interesting! It’s a very efficient way to organize donors and reach them 🙂
Thats really great, and as Mai said, efficient. Perfect example of how Access can be used by organizations different from the standard product or service selling companies.
It is a interesting post. Got a lot to learn