The deal with Sprint Nextel to sell a majority of the company to Japanese tech giant SoftBank will affect affect their subscribers in many way. They will now have to await the new changes of the company and make changes to their contracted services. There will be a change in phone prices because sprint will now have phones that are 4G that both At&t and Verizon their biggest competitors already have.AT&T and Verizon should now be worried because Sprint will now have the same products and services available which made them bigger and better providers in the past. There will be a lot more competition and now they will have to work harder at marketing to keep their customers and still get new ones.