Why is GoPro’s customer base so loyal?
GoPro maintains a loyal customer base for a few reasons. The company’s employees share the same interests as the customers being skydivers and surfers themselves. GoPro also features videos they find on Youtube and Vimeo that were shot with GoPro posting them on their website as well as sending out e-mails to their customers with links to their chosen video of the week.
How is GoPro able to compete in the highly competitive camera market against giants such as Nikon, Canon, Sony, Fuji, and Olympus?
GoPro is able to prosper in the highly competitive camera market because it has such an inexpensive, unique product. Its small size, versatility, and ability to shoot professional quality video puts GoPro in a league of its own.
http://www.cnn.com/2012/10/22/tech/mobile/gopro-hero3/index.html?hpt=te_r1
Kevin Meltzer
