Extra Credit: SoftBank buying 70% stake in Sprint

1)What does this mean for Sprint subscribers?
Firstly, this would mean that there still would be a Sprint to subscribe to. The other concern would be the interests of Softbank, a Japanese company and whether this would affect American customers such as pricing plans or changes in billing. Due to this influx of cash, this could be a further expansion of Sprint leading it to become a larger competitive force in the industry, things such as LTE coverage or signal is one such example.

2)Should AT&T and Verizon be concerned about Sprint’s new global partner?
Yes, as this deal will give Sprint a larger boost in the market, other companies will need to ensure they remain competitive. They need to differentiate themselves from Sprint either through better service or lower prices. Although it is bad for other companies as it bites into their profits, customers have more variety to choose from and prevents a monopoly from taking hold.

-Ga Ho Lin

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