How is Google using its monopoly of the Internet to further its own interests?
The article revealed the truth behind how Google manipulating its own resource bases and controlling the consumer’s choices. Because of the monopolistic power it has as the most powerful search engine, Google does not display the most useful search results for their customers anymore. Instead, they put their products higher or prominent over their competitors and destroy the innovation environment for competitors be able to come up with a better product. Most of their products such as Zagat, yelp always list first on the search engine and it hinders the opportunities for any other competitors. As the consequence, many potential competitors are forced out of business and consumers do not have the best choices that served their needs.
What is going to happen to Google if they are found guilty of violating anti-trust laws?
If Google are found guilty of violating anti trust laws, it has to faced with lawsuits, fine, or even necessitate changing the way it operate. These consequences are costly and time consuming for Google.
