How is Google using its monopoly of the Internet to further its own interests?
The articles shows us the threat of the current biggest giant search engine Google that using its monopoly power to dominate Internet area. Google uses its recent dominant in web searching engine and its humongous resources to unfairly promote its new products such as Yelp, a finding places searching engine, or Expedia, a traveling looking tool. Whenever we want to search anything on Google web search, we can notice that Google prioritize its own products by putting them on the first list even though it is sometimes relative new to customers. These actions help made other competitor company easily fall behind Google’s products and seemingly do not have chance to get back unless they do not use Google web search. In addition, Google may use its power to buy competitors’ resources, or even buy their companies and become bigger and bigger. According to the article, “Google now controls over 90% of the market in several European countries.” It is certainly wrong because Internet must not be dominated by one, and it should be executing by several companies. In the future, there would be not many innovation in Internet field if it is dominated by a monopoly company.
What is going to happen to Google if they are found guilty of the violating anti-trust laws ?
If Google are found guilty, not only Google will have to pay huge fines for its lawsuits, but also it will stop or delay its spreading power. It is good chance for other rival companies inventing something news to compete against Google in the future. It is not late for U.S Federal Trade Commission or European Commission to file lawsuits against Google for the developing Internet scope.
