Blog 4

“By the end of the twentieth century, the problem was no longer how to create a new media object such as an image; the new problem was how to find an object that already exists somewhere. If you want a particular image, chances are it already exists-but it may be easier to create on from scratch than to find an existing one.” This quote is taken from Lev Manovich’s five principles. This one is found under principle number three, automation. Automation allows users to create or modify media objects using templates or algorithms. This is important in new media because it allows media to be created quickly and easily. Principle number three allows people to be removed from the creative process of new media. This makes art a form of collaboration. Automation is important because it allows users to cut on time when they are trying to create new media. I find automation very important because it allows users to have more time to focus on more challenging aspects of creating new media. Automation is very important to this class because it is used in the Photoshop that we use. For example automation is found in the filters and special effects that we use in class. “Along with “low-level” and “high-level” automation of media creation, another area of media use subjected to increasing automation is media access.” This means that automation has stored previous types of media art and allows us to use previous images in order to advance our new media. Without automation it would be much harder for people to create new media because everything would have to be made from scratch. Automation it makes it easier and much more simpler to create new media because people just have to use images that already exist to create their art.