Boeing has been a company since 1916 with over 100 years of history and experience, their ability to market their engineering marvels was really astounding. From this ad “No Small Dream” they want to prove that this will be the future, empowering their customers to side with this idea. They revealed the video with the quote “Dream no small. It lacks magic,” this reveals a pathos strategy from this ad trying to convey to the customers that only thinking big really matters, and cutting off short from your goals is not an option. What really set them apart from their other competitors was their ability to innovate and overcome, Boeing currently has over 100,000 people working under them. Therefore, it was only right for them to make such a statement that they are able to accomplish the future of aviation milestones. On the other hand, examples of ethos were also used in the ad to convey to the audience that they are capable because they’re the ones who pioneered such an industry. It was stated “we embarked as pioneers on a new science and industry,” revealing to customers that as the industry leader they know what can be accomplished by convincing the audience that they are capable.

Boeing has had many competitors throughout the century, where some created even more impressive aircraft than Boeing. However, Boeing had learned that through their presentation of their innovations and inventions they can win the side from investors and possible customers. Their ability to convince people through their ads, products and financial growth are all key ingredients to make this company part of history. Of every 5 planes you see in the sky 2 of them are made by Boeing, and their growth has not slowed down.  As an audience, I was able to understand the message they are trying to tell us and it was really interesting on the types of strategy they used to present it.