The more we use social media and the internet the more our data and personal information gets collected and used as propaganda to sell product to us. Unfortunately there was a major scandal that Donald Trump was using the inter web to sway people into voting for him. In the  Netflix film The Great Hack Prof David Carroll was determined to some how get his data back from Cambridge Analytica, the mass data retrieval site that was used in the election of 2020.   Cambridge Analytical uses ‘big data’, essentially data retrieval tp the point in which it is possible to mako out ones personality through what’s collected. Furthermore ‘big data ‘ also allows these data retrieval companies to collect data from people through their friends and followers, more or less taking any and every piece of data that they could possibly be able to take. Carroll simply wanted to know why were they taking peoples data and why does he not have a choice  in whether or not he was okay with Cambridge Analytica takin his data. In the article Death of the Private self: How fifteen years of Facebook changed the human condition, Author John Harris goes into what people are actually putting on these social media platforms, specifically Facebook. It’s said that a lot of people lie on the platform or exaggerate what they’re actually doing. You begin to wonder, is it our fault that our data is being collected? Harris also describes the consequences, non data related, of using social media. “according to the Millennium Cohort Study led by the Institute of Education, London (which follows the life experiences of 19,000 people born at the start of the 21st century), almost 40% of girls who spend more than five hours a day on social media show symptoms of depression”. With how often we use social media and how dependent the world is on it today, can you really blame companies for data collection?