Jehane Noujaim and Karim Amer produced and directed the 2019 documentary “The Great Hack,” which is about the Facebook–Cambridge Analytica data controversy. The documentary film focuses on Professor David Carroll of Parsons and The New School, Brittany Kaiser, former Cambridge Analytica business development director, and Carole Cadwalladr, a British investigative journalist. Their stories intertwine to reveal Cambridge Analytica’s role in various countries’ politics, including the Brexit campaign in the United Kingdom and the 2016 elections in the United States.

Big data refers to massive, difficult-to-manage data volumes – both organized and unstructured – that inundate enterprises on a daily basis. But it’s not simply the type or quantity of data that matters; it’s also what businesses do with it. Project Alamo was Donald Trump’s 2016 campaign’s “digital” wing. Another firm involved in Project Alamo was Cambridge Analytica. They were known as the data’s brain. They gather data on US people and use it to reach them with political ads. Prof. David Carroll was drawn to this company because of the vast amount of data it held on Americans. His goal was to initiate a lawsuit against Cambridge Analytica in order to see his voter profile that was created by Cambridge Analytica.

The “Death of the Private Self” connects with the documentary in the sense that it highlights that social media users post a lot of personal information about themselves on the internet, while the film illustrates what big data corporations do with that data. The article analyzes Facebook’s evolution and how our lives and self-esteem are affected by this app and other social platforms. Users tend to compare themselves to others on the media which results in an effect on their self-esteem. As users continue to share more information about themselves on the internet, the more data these companies acquire about them increases significantly.