The Netflix documentary “The Great Hack” covers the narrative of the data manipulation controversy involving Facebook and Cambridge Analytica that made news in early 2018. The film delves at the numerous reasons that led up to the company’s significant voter falsification and how it affected the 2016 US election and the UK Brexit referendum results. The controversy, which resulted in Mark Zuckerberg’s testimony before the US Congress, prompted numerous unresolved issues. And, while the film does not necessarily answer all of them, it does maintain the film’s enormous worldwide effect and outrage. Audiences are stunned to hear what actually transpired and behind screens, and many have deleted their Facebook pages or expressed their outrage publicly. The documentary ‘Death of the Private Self’ explores Facebook’s origins and how it evolved towards revealing people’s personal information through the Facebook app. 

Big data is a phrase that describes tremendous, unique amounts of data that are expanding at an increasing rate. It includes the amount of information, the rate at which it is generated and gathered, and the diversity or breadth of the pieces of data represented. Big data is often produced via collected data and is present in a range of methods. The documentary is linked to the film “The Great Hack” and the article “Death of the Private Self,” both emphasize how our usage of social media exposes a great amount of sensitive data about ourselves to the public, while the film discloses what big data corporations do with that information. We must be cautious about what we post on the internet as we begin to use it more frequently. We’ve all been told a million times not to share personal information on social media, yet we continue to do so, and big companies profit from it without our knowledge. We no longer have control over our personal information nowadays.