sheyla_gsoriano

It is interesting that digital technologies have been used for art and not only for math or scientific discoveries.  One of the works where digital technology was used and that mostly stood out for me, was the one from, Joao Antonio Fernandes and Edgar Coelho Silva.  They brought up something that I think most of us often think about but no one really says anything about.  For example their series “I love Calpe” talks about the importance people put on brands and not so much the message or the reality of the good or service being marketed.  I think that our society is often times more interested on the brand or image carried out by the brand than the reality of it.  Girls may want to buy goods from a specific brand just because they think that they will look like the models being shown. Which if understood correctly based on “I love Calpe”, what would be the point of showing the actual good when people will just be attracted to the brand.  Another work of art that relates to this is the work of Palakunnathu Matthew, What caught my attention from his work is that he used certain pictures and font to attract his audience.  I think it is very interesting that marketers study their market quite well just like artist do.  It is awesome that artist have more tools, techniques and ideas to explore beyond our imagination.