We all know the internet has an extensive amount of influence over today’s society. Our class discussions revolve around the impact of social media on people and their interactions with each other. Our final project for this course includes our construction of our own Tumblr page which relates to this article that I found on Social Media Today. The article gave me some insight on what to include in my final project and may help you too in order to grab attention. It also shows us what we, as consumers, go after and the marketing tactics that appeal to us. When you break down the elements of popular pages of Facebook and other social media, there are several noticeable similarities.
The first common aspect of popular Fan pages is that they include eye-catching content such as “images with text, images alone, video, text, external links, and polls”. This data reflects our desire to be entertained by social media. People want variety and change along with a way to connect. It is only human nature to socialize, so pages that allow feedback are attractive to social media users. The article also reported that the top reasons fans choose to follow a page are that they are “being treated in a special way by the brand and can be spokesman for [the] brand” which shows that consumers want attention. It is natural for people to respond better to brands that seem concerned with them and give them special attention. There is a lot of psychology behind marketing that is often found in the way we may conduct ourselves through social media.
