Author Archives: yuliya.krol

Posts: 6 (archived below)
Comments: 5

The Potential Impact of Social Media on Education

Written by Mark Blankenship, “How Social Media Can and Should Impact Higher Education“, discusses how the Internet and social media can affect learning. Blankenship introduces the article by stating he is a professor and that he had talked to a class through the use of Skype. He claims, “except for the fact that I never shared a physical space with them, my experience with the students was remarkably similar to the experience I’ve had
with students in the actual world.” This idea that a professor can teach a class
without leaving his home through the use of the Internet is intriguing. This not
only opens potentials for education but poses questions in terms of social media
relationships. In his description of teaching a class through Skype, Blankenship
mentioned that this experience was difficult because he could not make eye contact with the students. This concept is not only literal as he could only look at the camera and not convey a personal contact with the students, but metaphorically as well. This statement
shows the impact of social media on individuals’ personal relationships. When one uses the social media sites to communicate, though they are “talking” with another individual, how meaningful is the connection when they cannot make a face to face connection, such as eye contact?

Blankenship also addresses the use of Internet resources in education. One example he states is the use of the Internet to help students participate in class. Blankenship claims,
“students who don’t share in class, who maybe don’t feel comfortable talking,
might feel comfortable writing.” this is an interesting point as he also states that the use of Internet  resources can help increase the interest of students. I believe that if used in conjunction with a class, social media and the internet’s resources as a whole can help a class he more intriguing and enriching.

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Social Media and Political Campaigns

In “The Untapped Potential of Social Media“, Natch Greyers  examines the use of
social media in political campaigns. According to Greyers, the strategic use of social media sites can benefit a politician running for office. He claims, “campaigns that continue to send impersonal messages out into the new media environment are wasting their time and money, while savvier operatives are advised to develop messages targeted to the
specific interest and sensibility of potential supporters in the new media
sphere.” The author provides the example of President Obama’s campaign that
included YouTube videos and Facebook. In addition, using these outlets can help the politician to counteract any bad publicity is being spread about them.

I agree with Greyers’ view that social media can benefit a political campaign
when used to be marketed toward a specific group. This can be a good tool to
spread a campaign to a different demographic, such a younger age group that can
vote but are not informed as to the positions of the politicians. In the Obama
campaign in 2008, it seemed that Obama’s use of social media appealed to a
younger demographic that in turn voted for him. As Natch Greyers mentioned that
campaign ads on webpages, I thought of the overall debate regarding the
advertisements that take keywords from webpages to determine the ad. This can be
viewed as an invasion of privacy and might be associated as spam when one is
trying to avoid such displays, which can have a negative effect on the campaign.  Greyers predicts that for the 2012 campaign, the clever politicians will use social media even more to promote their campaign. It will be interesting to see how this will affect the
outcome of the race if perhaps both politicians use this method but in different
ways.

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Taking Advanatage of Social Media

In “The buzz on social media“, Elfrieda Abbe discusses ways in which authors use
social media sites to promote their works. Abbe interviewed six authors to see
what they thought abbot these sites and how they used them to their advantage.
The majority of the authors have a personal social media account and another one
for their work. One author, David Farley, uses social media sites to post
historical facts regarding a concept he discusses in his book. Another
individual, Pamela Skillings, views social media as a great contribution to her success. According to Skillings “social media present amazing opportunities to connect with clients and influencers, who can help you build your business.” All of the authors agree that social media can definitely help a writer increase recognition and promote their work. An
interesting point that Skillings makes is that “success in social media requires
authenticity, but too much authenticity can compromise your brand as a
professional. You have to find the right balance.” This point is valid as social
media sites require a balance in various aspects. One must find a balance
between what to share and what not to share, and also how much to share wiu
individuals they may not know in real life. These authors work at finding that
balance by having 2 accounts, a personal one and an account geared toward self
promotion. An additional point David Farley makes is that overusing social media
can become negative. This goes along with the idea that social media requires a
balance and using it too much can cause consequences.

I found the authors’ use of social media very interesting. These individuals took advantage
of the opportunity of reaching more people and building their recognition by
using these sites. They even have found that this use has helped their profits
through more people finding their work and bonding with fellow writers. This
article demonstrates that if one takes control of their social media image, they
can promote their work and gain a profit.

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Personal Relationships and Social Media

Written by Arnold Brown, “Relationships, Community, and Identity in the New
Virtual Society
” analyzes the various effects that social media has on
individual connections. One of these aspects that Brown writes about is dating.
He predicts that finding a mate online will be increasingly common. He even
claims that these sites and social media sites will “change the nature of
relationships”. Arnold Brown mentioned in his article a Chinese role playing
marriage site, “Wang Hun”, that are causing increased tensions among actual
marriages when this is viewed as cheating on a spouse.

As dating sites begin to increase in quantity and more members join, I find that Brown’s claim is valid that more people will turn to these sites to find a companion. However,
I do not agree with his proposing the idea that there will be “virtual spouses”
in “virtual marriages” inthe future. While it is true that the internet has
become a popular source for connections among individuals that share common
interests and perhaps seek romance, I do not think that a “virtual marriage”
will outweigh the meaning of an actual marriage. We have discussed in class how
social media potentially affects relationships. I agree that the intrnet has
both strengthened and weakened casual relationships, however I believe that to equate a
virtual marriage where the two individuals have not even met face to face with
an actual marriage is pushing the prediction a little too far. While friendships
may be made online based on common interests, marriages have a deep tie that I
do not think can be recreated online. Brown does mention that “the big mistake
that the fearful always make is to equate change with destruction”, a statement
that I agree with. There may be more ways to meet individuals online, however
they do not eliminate the methods of meeting someone in person.

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Social Media and Politics

In “The Political Power of Social Media”, Clay Shirky discusses the way social media can affect political situations in countries. As soon as I saw this article, I thought of our discussion of the power of social media and whether or not this power is a positive or negative force. In this article, Shirky claims that there is no confirmed decision on this issue. In some cases social media can be a positive political force, such as the given example of the impeachment of the Philippine President and the evidence against him being forced to be taken into account.  However, sometimes the consequences are not as favorable, as shown in the given example regarding Iran when “activists…were ultimately brought to heel by a violent crackdown.” Reading this article, I saw that Shirky claimed social media was a positive force however, he explains that there is not guarantee for the success of a political movement with the help of social media.  When he discusses the issue of the U.S. conducting the uses of social media in other countries he states that this is “likely to do more harm than good”.

I agree with Shirky that social media influence does not have an automatically positive effect on political movements. In some cases, the social media can cause more problems than it solves. One example Clay Shirky gives is that social media facilitates the identification of specific individuals behind some movements. In addition, there are other factors that need to be taken account into a politic protest, such as the presence of police forces and whether or not they are sympathetic to the protesters’ cause. Clay Shirky explains that while social media can help a political movement and aid its success, this positive outcome does not happen in every case. I agree with his stance and hope a balance can be found in order to help citizens that are oppressed by their government.

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Companies Taking Advantage of Social Media

Written by Brian Stelter, “TV Industry Taps Social Media to Keep Viewers’ Attention” shows the way companies are starting to use the  impact of social media for their own gain. This New York Times article focuses on how the ABC network is taking people’s use of sites like Facebook and Twitter to benefit themselves financially. As people start talking about the Academy Awards, ABC has made a second site dedicated to more footage of Oscars. This way, they not only monetize through the airing of the Oscars, but also through the website visitors wanting to see more from the awards.

Stleter claims, “many people feel they have to watch some shows as they premiere in order to keep up with conversations online”. Witnessing this happen on my Twitter timeline on nights of Real Housewives and Jersey Shore airings, I can see this effect. If I am not watching a particular show, I feel that I need to close Twitter or be confused by the influx of tweets reacting to the latest scandalous statement. Watching the Academy Awards last night was no exception as the “Oscars hashtag” flooded my timeline.

While I can see that this may be a clever marketing strategy, I feel that it is a way to take advantage of social media for financial gain. Companies like ABC have taken the opportunity of the impact of events and what Stelter has refered to as a “two screen experience”, such as the Oscars, to further add to their bank accounts.

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