For those who are worried about their online brand, some bad news. 80% of profiles contain lewd words either posted by users themselves or by their friends. What’s being posted on Facebook can have serious consequences for one’s reputation and even get you fired (the article even references a study that shows 45% of employers reference potential hires on social media sites). Linkdin has risen as a professional alternative to Facebook to create a professional profile to present yourself in a more controlled light. Each social media site presents an opportunity to present yourself in a different way or to create a different brand. Perhaps your Tumblr or Twitter account is different from how you present yourself on Facebook. Splitting your social media networks into specific spheres that present different fronts can be an effective strategy of insulating parts of your life from each other. Be professional and put your best feet forward on Linkdin, but be open and free on Facebook — so long as your profile is set to friends only and you filter your friends carefully. This may be a response to people feeling that their lives are too out in the open or out of their control if aggregated all in one place.
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