Tag Archives: hotels

The thought of booking your next trip on Facebook sounds like such a relief. You no longer have to keep searching endlessly on google for the best price out there. This is what hotels are coming around to doing in order to beat sites like Expedia and Travelocity. In this article in the New York Times, this is exactly what is going on around Facebook. Hotels want to get control back on their hotel deals. They are looking at what people click on for their “likes” in order to make sure their hotel provides exactly what each person wants out of their trip. Therefore, if someone like a certain type of pillow or special service, they will be provided with this on their next trip to that hotel. I think that this is a great idea because people will get exactly what they ask for. There will be much less disappointment in their trip and they would get what they pay for. As they say you always want to get your moneys worth and what better way to do this then have a hotel make you feel special with your needs.

Once people press the like button on Facebook, the hotel wants to contact them as soon as possible. The hotels want to make sure that they are the ones who are searching for you as opposed to the other way around. This in my opinion is great service, in a way it what they call “silent service” which is something everyone likes. The customers do not have to tell the hotel what they want or looking for, the hotel searches and finds out what the people like and want. According to the New York Times article, PhoCusWright, a travel research firm, has found that 13 percent of social-network users now shop for travel on those Web sites and 35 percent of mobile-phone users expect to book travel on their phones in the next year.The Trump Hotel Collection has been offering Facebook reservations for 6 months. The Facebook reservations would allow guests to put their complaints out on the companies page or enter sweepstakes to win a free hotel stay!

Douglas Gorenstein

Ivanka Trump of the Trump Organization. “When I tweet out a hotel special, a million people see it.”