The hardest thing for any new startup is getting noticed. You may have the best and most revolutionary idea for an app and have zero social interactions. What can you do?
On April 5th, 2016 I had the pleasure of meeting Brandon Duran, 24, a freelance social media marketing manager, at the GDG Women’s Appreciation event. Duran has been working on his own with much success in realty social media in the Bronx for the last 10 months and he wants to share his insight with Startup City.
Q: What is the most important thing when starting social media for a small business?
A: Narrowing down your clientele by age, gender, neighborhood, zip code, etc. is the most important thing to be able to know exactly who you want to target. As well as finding influencers and people to help grow your brand.
Q: What social networks should you be focused on?
A: Facebook is the most vital social network. They have the largest and most active user base, their lead ads and monetization is genius! Facebook has made monetizing social networks so much simpler than the other networks.
Twitter is a great way to connect with anyone. You are able to add as many people as you’d like, where facebook will restrict you after too many adds. You should focus on back channels and make custom twitter lists in order to track your demographic’s behavior.
Q: What if you are not seeing any growth after trying these strategies?
A: Look at the time and dates of all of your posts, you want to tune your posts so that they can have maximum views and engagements.
Also maybe your “call to actions” are off, it is one thing to say “Click here for more information” than to say “Let’s build something together,” After tuning your call to action make sure your website looks legitimate, Paypal certification, nice design.
Q: Can you give me an example of a non legitimate website?
A: Hmmm I believe that Saks 5th Avenues website looks legitimate on the facade but when you try and purchase something it leads you to a different site that looks like a popup ad. Even the biggest businesses fail.
Q: Any final thoughts?
A: Make sure you are direct marketing and connecting with small businesses, host seminars, workshops, and in exchange ask for referrals. Get your name out there and network. Host networking events that are free entrance with a business card, and know kids bring money, they are a great source for potential customers.
Duran’s advice is helpful to all small businesses whether you are a small realty company or the next breakthrough app. Everyone needs help growing their social base because there is always room for growth.