Have you ever thought to yourself that companies and their rewards just do not make that much sense? Like a reward for you will just feel like a way for you to spend more money. The problem here is that companies just do not know what the consumer wants until they actually buy it in numbers, and often times the reward is just for the company’s benefit.

So how do we change that mentality and have rewards be mutually beneficial for customers and companies? Michael Berean thinks he might have the answer with his new app and web platform, Puzel.

Puzel is a digital marketing tool that aims to bring customers and businesses closer together. It works by having companies sign up with Puzel and paying a monthly fee which gives them an allotment of puzzle pieces. And with these pieces the business can post rewards for you, the customer. Now here’s the catch, for the reward to be activated the puzzle image of the reward (ex. 15% off a bike rental) must be completely filled in.

This tool is great for large businesses and small businesses, because depending on how many customers you have determines the amount of puzzle pieces you use for a specific reward. And all the while, your business is gaining an email list for whoever subscribes to a reward.

Berean has been in digital marketing for 10 years and has learned that there seems to be a disconnect with customers and businesses. He saw that just marketing your brand with ads just does not do enough for much smaller businesses, and might be too expensive for the little exposure they give. With Puzel, he hopes to bridge the gap and help small businesses grow while simultaneously building a community of people who share and discuss rewards and coupons.

Puzel will make rewards and coupons more accessible for everyone and is a unique way of displaying something that is usually stagnant. Look out for the soft launch of Puzel in early 2017, and enjoy those rewards!