It is truly an unprecedented time to be living in as Covid-19 disrupts our lives and we get to experience firsthand how New Media handles the ever-important news cycle. Never has a pandemic of this scale hit society in the era of transcoding where written newspapers have seen a decrease in popularity in favor of its digital counterparts. I believe the two factors that are important in the way we perceive Covid-19 and its effects on the world are internet activism and algorithms.
Algorithms are immensely important in digital media in how they manage to influence our notions, actions, and attitudes. Algorithms make it so that specific information finds its way to us based on our history of internet activity. Coders manage to effectively develop algorithms that process information and give back the most ideal course of action. In this case of Covid-19, apps just as YouTube, Facebook, etc., will use their algorithm to look at the profiles and accumulated history retained from the app user to recommend and put in the forefront, information that more likely than not will fit the user’s fancy. The problem with this selective distribution of information is that now more than ever, we require nonpartisan facts and information so that we can adjust accordingly. Unfortunately, even in these times of desperation, news, stats, and facts are often opinionated and distorted through affiliations and biases.
Tarleton Gillespie in his piece “The Relevance of Algorithms” states, “Like search engines, journalists have developed tactics for determining what is most relevant, how to report it, and how to assure its relevance—a set of practices that are relatively invisible to their audience, a goal that they admit is messier to pursue than it might appear, and a principle that helps set aside but does not eradicate value judgments and personal politics.” (p. 181). This quote addresses the notion of objectivity in making certain information accessible and how it rarely exists in the current state of media. This subjective offering of information causes problems in internet activism which is heavily based on reactions from certain material they will see online. Zeynep Tufekci in “Algorithmic Harms Beyond Facebook And Google: Emergent Challenges of Computational Agency” states “It is important that gatekeepers acting with computational agency are able to tweak the content viewers receive on an individualized basis, without being visible. This functionality is often largely unknown to the users of given services.” (p. 7). The quote sheds light on the fact that internet activism can transform into an inappropriate reaction to information that is not without adulteration. Therefore, one must be very wary regarding what they respond to and how they go about responding to it.