I chose Goya because of the translation of its slogan, “¡Si es Goya… tiene que ser bueno!” to “If it’s Goya… it has to be good!” I feel as though it reiterates the most important thing I’ve learned in this class, which is to translate something so that it seems as if it were written originally in that language. When it comes to this slogan, without doing any research one can not tell which slogan is the original; it works just as well in English as it does in Spanish.

When it comes to the theme of these commercials both health and relationships are very important. However, this idea of eating a healthy meal together is presented differently in the two commercials. In the English commercial the focus is on the healthy low sodium dinner for a romantically involved couple. The Spanish commercial centers around a mother/child relationship and the importance of healthy growth while still advertising the same product.

As for the choice of actors in the English commercial, I believe Goya’s choice in black actors was genius. Advertising a low sodium product as a tasteful meal that is good for both you and your partner is a great way to target a black and latino audience that is at greater risk for heart disease because of high sodium diets.

https://youtu.be/fdBIPnTgQ7A

https://youtu.be/JydauhT79KM