D-R-E-A: Driven. Resourceful. Energetic. Artistic

– Disconnect/Reconnect: Targeted towards older kids and adults who have played with Lego in the past but stopped because of the influx of cell phones, laptops etc. In the ad series, the guy shows boredom in his face because he beat all of the installed game apps on his phones. So he decides to stack them up but they can’t hold. Then he sees his little brother making a building with his Legos so he decides to join them.

– Building Dreams One Brick at a Time: A wide-eyed kid is watching a construction site on TV and is clearly fascinated. Then he plays with his Legos after he shuts the TV off, creating a base. The teenage version is on his laptop surfing the Web and looking at videos of cool architecture simulations. Then he creates more with his Legos and adds to the base. Then the adult version is setting by office desk, talking to a phone client saying “Yes, I’m gonna send you the design.” He sends a picture of a finished building and the camera zooms to the corner where the finished Lego building is. He smiles and asks “You love it? Great!” to the client as we see in the background the exact same lego building as a real-life building

– TV doesn’t always go the way you want it to. So go your way. With Lego. Anything is Possible
A kid is watching a cartoon where a crane is holding a beam. The kid is touching the glass, trying to reach out to the beam so that he can place the beam in its proper place. The crane drops the beam incorrectly and the kid plops back down on the ground with a sour face and his arms crossed. Then, he goes over to his Lego set and uses his crane to build a site that he sees fit.