Hide behind your art and let your art speak for you.

The reading talks about the importance of animation and it’s origin.  The reading says that animating the the pictures the message can be conveyed in a different manner than something recorded live action.  With the use of animation the director can emphasize things that couldn’t be emphasized in other forms.  With animation it allows for subtleties to be brought to the forefront.  Animation is a new medium that allows the audience to see how the object interacts with it’s environment instead of just admiring the picture in the moment taken in photograph.

My favorite of the artists has to be the members of the team KIDing. There is actually really thought provoking despite being quite simple. The only thing they did was put advertising over a blurry picture and they conveyed so much. They drew attention to the way media subliminally been controlling what we watch and what we see. This made me think about what companies have done this kind of advertising. For example when someone drinks Coca-Cola on a camera is that another form of advertising? Are they trying to tell me something by making this character drink this? By flipping the focus of the advertising KIDing makes you pay attention to everything you’re seeing. I’m now going to look at all the small letters at the bottom of an advertisement to see exactly where it’s coming from.  What else has been right under our noses without us noticing?