My favorite of the artists has to be the members of the team KIDing. There is actually really thought provoking despite being quite simple. The only thing they did was put advertising over a blurry picture and they conveyed so much. They drew attention to the way media subliminally been controlling what we watch and what we see. This made me think about what companies have done this kind of advertising. For example when someone drinks Coca-Cola on a camera is that another form of advertising? Are they trying to tell me something by making this character drink this? By flipping the focus of the advertising KIDing makes you pay attention to everything you’re seeing. I’m now going to look at all the small letters at the bottom of an advertisement to see exactly where it’s coming from.  What else has been right under our noses without us noticing?

The reading revolves around the idea of how the mind takes in information.  Marshall McLuhan says that the way we take in information to day is completely different from the way it has ever been.  I also believe this is true.  We receive and output information at an alarming and overwhelming pace.  Through different forms of media we are connected without being anywhere near each other.  The idea that media outputs information to people faster than ever, leads McLuhan to conclude that the way that the educational system works is flawed.  The educational system is incredibly structured and organized, but with all the information fed to us from the media the structured system doesn’t follow the way that we learn things.  The media allows for a huge surge of information to rush over us while the educational system structures it in a uniformed way to feed to the “public” the same information.  This way of education doesn’t really cater to the new age of information that we are in today since this way of education was developed centuries when information wasn’t as accessible.  This way of education is something you could say is stifling. And we’re lead to believe this is the proper way to learn. So are we lead into a trap?

Testing