The five principle of new media studies is numerical representation ,modularity ,automation , variability, and culture transcoding. Culture Transcoding refers to the process of media transforming from one to the another. This mainly focuses on context of new media’s in both the tradition and the computer. New media is about videos, images, texts interaction and interpretation of the meaning within society. On the other hand, the same media exists as online data interpreted by machines. This flexibility shapes how we acknowledge new media. For example , a digital picture can be analyzed by a people but truth is that it’s made up of different coding that processes the image on the screen. Transcoding allows photography to transform easily on to the computer and it can be photoshopped to a different imagery all through the process. This transformation from tradition and the coding creates and sustains content for more audience. Social media has a system that automatically transcode photos or videos to fit different formats that allows it to be accessible across different platforms and devices. This ability to transform media content is the ability to flexibly of social media.In this sense, transcoding changes the way we understand media by acknowledging digital content is always changeable customizable, and constantly renewing.
